About

The Shift

How Customers Find You Is Changing — Fast

A laptop screen displays an analytics dashboard with charts, statistics, and text data related to query research and share of voice insights.
  • 0%

    of Americans use ChatGPT for search.

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  • 0%

    go to ChatGPT before Google.

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  • 0%

    of Gen Z start searches in ChatGPT.

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  • 0%

    YoY growth — AI search is on track to overtake Google by 2028.

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The Challenge

There’s No Page 2 in AI Search

  • Only 3–5 brands cited per answer — everyone else is invisible.

  • Old SEO tactics don’t work— AI serves answers, not a list of links.

  • Half of AI citations reference business or service sites — and if you’re not optimized, your competitors will own that visibility.

The Opportunity

Plant Your Flag Now

Early movers get a permanent edge — trusted sources are repeatedly cited as models retrain.
Low competition, high upside — few brands are optimizing for AI discovery yet.
Massive growth ahead — AI search will surpass traditional traffic by 2028 (Semrush).